Today is the MBA’s kick-off. The new participants will start their once in a life time journey with some activities to help them know each other, the alumni and the staff better, and to get into the hard-working and fun mode of MBA Solvay.
We can not disclose a lot about the programme, as it has some surprises for the participants. What we can advance is that the day will start wiht the welcome of Hugues Pirotte, director of MBA Solvay.
They will then have their first course with marketing professor Christian Bluemelhuber. This is a one day special course to get the brains rolling. The only thing we can advance is the title: Why Strategy?
If you do not know Christian Bluemelhuber, he holds the InBev-Baillet Latour Chair in Euromarketing at the Solvay Brussels School of Economics and Management. These videos will give you an idea of his style and what his courses are like. They were recorded during The Top Managers Event 2008, where Christian gave the presentation Successful leaders on Customer focused strategies in a worldwide economy.
After this course, the participants will be given a set of tasks to accomplish downtown, with a final debriefing and networking session in the center of Brussels well into the night.
Welcome to the MBA rush!
















